Richard Radcliffe
Legacy fundraising: the easiest ask in the world
I have helped promote legacy giving for over 35 years in UK, Denmark and 30 other countries. And I am still learning. I will share my experiences on the latest information needs of donors to help you change their minds and leave a legacy. We will discuss: the best prospects, the best communication channels, the best messages and the call to action needed to make it all happen. It is so easy, almost cost free and with no risk.
Key take aways:
- Know your best prospects
- The best communication channels to use and with which message
- How to convince your Board to invest
Om oplægsholderen:
Richard kommer til at dele sine 35 års erfaringer i global arvefundraising. Erfaringer han har akkumuleret fra at møde over 35.000 donorer i arve-fokusgrupper og skrevet 500 strategier til arve-fundraising.
Richard har arbejdet i Skandinavien, Europa og resten af verden, og oplært over 40.000 medarbejdere og frivillige spredt ud over 25 lande i at tale og skrive om arv med lethed.
